A Note from the Founder
Hi, I’m Mayuri, founder of Shuddh Desi.
As someone who has always loved fashion but struggled to find everyday pieces that were both stylish and practical for Singapore’s lifestyle and weather, I knew there had to be a better way.
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The Start...
In 2024, I took a leap and started this brand from my home — with a clear goal:
" To create a clothing line that celebrates simplicity, comfort, and confidence for real people living real lives. "
Founded in 2024, Shuddh Desi is a Singapore-based online store dedicated to helping you look good and feel great — without the stress of fast-changing trends or overpriced fashion.
We’re here to bring you everyday wear that feels just right: clean lines, versatile fits, and quality fabrics that suit the climate and pace of Singapore life.
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Our Motto...
Every piece we offer is something I’d proudly wear myself — thoughtfully selected, affordably priced, and built to last. I believe fashion should empower, not overwhelm. That’s why we focus on timeless pieces, breathable fabrics, and effortless styles that transition seamlessly from work to weekends.
From the very first order to where we are today, your support means everything. Whether you're a first-time visitor or one of our regulars — thank you for being part of this journey.
What We Offer
- Effortless Style – From minimalist basics to trend-forward essentials
- Affordable Quality – Great fashion without the markup
- Locally Attuned – Designed for tropical comfort and city living
- Conscious Choices – Less waste, more thoughtful materials
🤝 Partner With Shuddh Desi
At Shuddh Desi, our passion lies in celebrating the vibrant heritage of India — from rich textiles and traditional craftsmanship to timeless jewelry, handcrafted décor, cultural accessories, and intricate embroidery. We aim to bring the very best of Indian ethnic fashion and artisanal treasures to the world, while empowering women and supporting local creators, artists, and craft communities.
Rooted in tradition and inspired by modern expression, we proudly showcase both emerging talent and established names across fashion, home décor, jewelry, and handmade art. Our mission is to give voice to the creators who keep our heritage alive — through fabric, thread, metal, wood, and design.
✨ Are you an offline seller of ethnic fashion, décor, or crafts?
Join the growing Shuddh Desi family and connect your creations with a wider online audience that celebrates authenticity and culture. We’ll help you go digital — with heart.
📩 Partner with us — let’s grow and empower tradition, together.
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